I suppose most will think that toy companies are nice places, where everyone sits around nicely and thinks solely about how best to entertain children. In the case of He-Man and the Masters of the Universe this was far from the case, especially after the toy line began to sell $squillions and the question over who actually created He-Man arose...
"Toy Masters is the first ever feature-length documentary about the worldwide billion-dollar phenomenon that inspired an entire generation of children: Masters ofthe Universe (MOTU). Filmmakers Roger Lay Jr. and Corey Landis havetracked down all the key players in search for the answer to the question: “Who actually created He-Man?” The filmmakers will bescreening exclusive material from the documentary and participating in a Q&A at this year’s San Diego Comic Con, being held at theSan Diego Convention Center on Friday, July 13th, 2012, from8:30pm-9:30pm in room 26AB.
Legions of MOTU fans are alreadybuzzing with anticipation. It is likely the film will reach an even wider audience once released, (a la King of Kong), for the controversial rivalry between former Preliminary Designer for Mattel, Roger Sweet, and former Visual Designer for Mattel, Mark Taylor, (both of whom are claiming bragging rites for the initial concept behind He-Man), makes for a compelling, and highly entertaining film.
During this special one-hour panel fans will get to see exclusive never before seen footage from the epic toy industry smack-down that is TOY MASTERS. Moderator Robert Meyer Burnett (Director, Free Enterprise, Femme Fatales) will be joined onstage by Toy Masters director / producer Roger Lay, Jr andco-producer Corey Landis. Joining them on the panel will be many ofthe key players from the franchise's 30-year history including writer J. Michael Straczynski and designer Mark Taylor.
The film, which is already being hailed as the next KING OF KONG and the SOCIAL NETWORK of the toy industry,features interviews with the key creative personnel behind everyversion of the best selling toy line and all incarnations of "Mastersof the Universe" on television, film, stage, and print, tracingthe inception and ups and downs of the fantasy juggernaut. Everyone involved in the 30 year history of this beloved franchise makes appearances in the film including such genre luminaries as J. MichaelStraczynski (Babylon 5, Marvel’s Thor), Richard Edlund (Star Wars,Raiders of the Lost Ark), William Stout (Conan The Barbarian, Pan'sLabyrinth), Lou Scheimer (Filmation co-founder), Michael Westmore (Star Trek Franchise), Don Glut (Empire Strikes Back, Transformers Animated), and Gary Goddard (Terminator 2-3D, Captain Power).
Follow TOY MASTERS on the Facebook group for updates, including exclusive details on how you can be oneof the first to see the film. Or go to the film’s official site for a first look at the trailer.
Also, during the Comic Con panel, the filmmakers will reveal details on the world premiere of the film,which will be hosted by one of the most prestigious film festivals in the Science Fiction and Fantasy genre."
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