In my day we had Micro Machines Star Wars. Fighter Pods are along the same lines, I suppose, but slightly larger and infinitely more cute. Since Star Wars vehicles tend to be HUGE having everything small-scale is a big advantage if you want to have space in your house for both an AT-AT and a sofa. Fighter Pods come in a variety of box sizes - from single 'blind bags' to larger sets with little vehicles. They are being released in waves, with - from looking at the booklet that lists them all - enough, but not too many characters to collect before the next wave is released.
The figures are small, rubbery, and cartoony in design. There is a hole underneath which allows them to stick on the plastic 'pods' as stands. What's nice is that some of the characters have multiple figures in the wave, which means that you don't have to collect every figure to get every character (if that makes sense). For example, there are two Chewbaccas so if you only manage to collect one, it's not a complete disaster.
The box proclaims there are multiple ways to play, giving the impression there are games with rules to play with these. There aren't. Fighter Pods are simply like any other action figure and how you play with them is entirely up to the child/adult who never grew up.
As a Star Wars fan and a fan of small toys which come in blind bags, I'd have spent a small fortune on these when I was small. As chance would have it, when these arrived for review the boys and I had just spent the previous week watching Star Wars in its various incarnations so they were very interested in these toys and immediately complained that we were missing key characters.
So it looks like we'll be buying more of these (R2, Luke - I'm looking at you!), which must make them a hit. And Toys R Us very clever for sending us a toy to review that's ending up with us giving them more money!